7 Great Social Media Accounts for Marketing

7 Great Social Media Tips

Social Media Tips

One of the main stays of good marketing is the ability to evolve with the times. Recognizing trends early and capitalizing on them can be crucial to success. The best place to keep track of new and upcoming trends is through social media.

There are tons of social media platforms available for use, with more being created every year. Whether or not the new ones have the stamina and charisma to last remains to be seen, but social media isn’t going away any time soon. According to the Pew Research Center 74% of adults on the internet use social media and that number continues to grow.

Some Better than Others

Every marketing campaign shares certain similarities in their use of social media – content sharing, customer interaction, uniform brand image and tone across all accounts – but some social media platforms can be better than others when it comes to building brand awareness. Continue reading

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5 Rules for Creating Great Visual Content

Picture Edit

Visual Content

What is the first thing that usually captures your attention when you browse through your various social media feeds? Odds are you probably pause to like, favorite or re-pin a post because there was something visually appealing to you.

Visual content on social media has seen explosive growth in the last few years. Everything from videos, to pictures, graphics and gifs receive far more engagement than other forms of content, such as text or audio. Twitter is a great example: Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. In order to remain relevant, brands, marketers and advertisers must utilize visual content.

Creating Better Graphics

Now that brands have realized visual content is essential to building brand awareness and loyalty the game has changed significantly. No longer can you get by with just adding a graphic because everyone else does the same thing. Your graphics need to be bigger and better than ever. Not literally bigger of course but figuratively, in the sense that great graphics have far more potential than mediocre ones. Continue reading

Optimizing Social Media Marketing: The Good & Bad

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Social media marketing is becoming more & more important.

Social Media

is one of the most powerful tools at a marketer’s disposal. No other type of media platform provides instant access to millions of people around the globe with the efficiency that social media does. Used effectively, social media can greatly enhance the message and delivery of any marketing campaign to secure increased profitability. Creating value is after all the main purpose of any business function, including marketing and advertising.

Because social media is so prevalent in society, sometimes it’s easy to think that simply posting on an account will lead to a more effective campaign or increased traffic. Unfortunately, it’s not usually that simple. As with any other function of marketing there is a mix of faux pas and best practices that marketers should be aware of before jumping headlong into the social media mix.

Faux Pas

It always seems easier to list the “don’ts” associated with bad social media marketing tactics, partly because I’ve witnessed and had a hand in performing some of these faux pas. Thankfully there’s always a way to fix mistakes and I’ve used the ones I’ve made to improve my use and understanding of social media. I’ve identified five common faux pas you can see on social media every day. Identifying them will allow you to establish credibility and have more effective interaction with your audience. Continue reading

What observations can you make about Organic Marketing?

Puppy Predictor 2015 Kentucky Derby Organic Marketing

Organic Marketing

As a marketing/advertising enthusiast, I’m always on the lookout for my next possible blog post. This weeks’ idea came to me quite by accident. I’m an avid thoroughbred horse racing fan and last week as I was trolling the internet for Kentucky Derby news I stumbled across Jimmy Fallon’s 2015 puppy predictor. Who doesn’t love watching 16 adorable puppies wearing racing numbers, madly scrambling for the kibble? Within minutes of sharing the video on my Facebook and Twitter account I noticed more than ten additional shares of the same video by friends that share a love of horses racing. That’s when I started thinking about organic marketing.

Not USDA Approved

There are two things you need to know about organic marketing right off the bat. First, we’re not talking about the USDA approved organics. Second, organic marketing is actually a marketing strategy rather than a singular component of marketing.

Strategy

I was very tempted to start typing “the six main elements of organic marketing” as my next line, but that just felt contrived…and let’s be honest, boring. Instead this post will be more like a series of observations I’ve made about organic marketing in the last couple weeks. Continue reading

SEO: Superman of Digital Marketing’s Universe

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Poster Child of Digital Marketing

It’s almost impossible to have a conversation about digital marketing without mentioning SEO, the current poster-child of digital marketing. SEO stands for Search Engine Optimization and is used to increase the visibility of websites and spike traffic by improving site content in order to rank higher in search engine user queries.

Search Engine Optimization

Put into the simplest terms possible, search engine optimization serves the purpose of communicating with search engines so that they can match website content with relevant queries. Understanding SEO and what it does requires understanding SEO’s five main components: content, keywords, linking, social media and strategy. Continue reading

The 1-2-3’s of Content Marketing

digital marketing search engine optimization content marketingContent marketing can be a marketer’s best friend. It can lead to higher earnings, better audience interaction and loyal brand supporters when executed well.

Content Marketing

What is content marketing? To put it in my own words; Content Marketing is all about creating an effective brand story. It attracts the target audience using a pull strategy. This strategy is utilized through owned media outlets such as a YouTube channel, E-books, social media accounts and many others. Content marketing is a combination of three important characteristics: (1) promotion without selling, (2) connecting with the audience and (3) consistency.

1) Promotion without Selling

This is where content marketing distinguishes itself from advertising: it promotes content without selling it. Content marketing presents the audience with content as a way to convey information, tell a story or provide a resource, all while nurturing the brand story. Advertising must provide payment to rent or occupy media space in order to convey the brand message. Continue reading

Discovering Digital Marketing

digital marketing search engine optimization content marketing social media marketingFor a while now, I’ve been asking myself what is digital marketing? You see the term “digital marketing” all over the place in textbooks, online forums and website articles, but there’s never one clear, definitive explanation of what it really is. Well, today I’m officially embracing the learning curve and assigning myself the task of discovering everything I can about this massive, growing world of digital marketing possibilities.

So what is digital marketing and what does it entail? Maybe you’ve heard the cookie-cutter response: Digital marketing is marketing that works across various electronic devices. Thanks but no thanks, that’s just boring and not very helpful. In an effort to provide some clarity, I’ve devised my own understanding of what digital marketing is.

What is Digital Marketing?

Digital marketing consists of any form of media that is accessed through an electronic device to influence the user. After reading this you might think, as did I, that digital marketing is basically just internet marketing. Well, actually it’s not and here’s why. Digital marketing makes use of the entire spectrum of digital channels available. Internet marketing constitutes an entire subcategory of digital marketing, one that includes some of digital marketing’s biggest targets such as web sites, social media and email.

What does it entail?

I’ve seen a common thread thus far in everything I’ve ever read about digital marketing. There are three main aspects to successful digital marketing: people, processes and technology. Everyone seems to have a slightly different opinion on what the essential elements of digital marketing are, but these three items are always present, even if not directly mentioned.

1) People

digital marketing search engine optimization content marketing social media marketing people processes technologyThis is what marketing is all about – reaching people with a message. Continue reading