is one of the most powerful tools at a marketer’s disposal. No other type of media platform provides instant access to millions of people around the globe with the efficiency that social media does. Used effectively, social media can greatly enhance the message and delivery of any marketing campaign to secure increased profitability. Creating value is after all the main purpose of any business function, including marketing and advertising.
Because social media is so prevalent in society, sometimes it’s easy to think that simply posting on an account will lead to a more effective campaign or increased traffic. Unfortunately, it’s not usually that simple. As with any other function of marketing there is a mix of faux pas and best practices that marketers should be aware of before jumping headlong into the social media mix.
It always seems easier to list the “don’ts” associated with bad social media marketing tactics, partly because I’ve witnessed and had a hand in performing some of these faux pas. Thankfully there’s always a way to fix mistakes and I’ve used the ones I’ve made to improve my use and understanding of social media. I’ve identified five common faux pas you can see on social media every day. Identifying them will allow you to establish credibility and have more effective interaction with your audience. Continue reading