Optimizing Social Media Marketing: The Good & Bad

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Social media marketing is becoming more & more important.

Social Media

is one of the most powerful tools at a marketer’s disposal. No other type of media platform provides instant access to millions of people around the globe with the efficiency that social media does. Used effectively, social media can greatly enhance the message and delivery of any marketing campaign to secure increased profitability. Creating value is after all the main purpose of any business function, including marketing and advertising.

Because social media is so prevalent in society, sometimes it’s easy to think that simply posting on an account will lead to a more effective campaign or increased traffic. Unfortunately, it’s not usually that simple. As with any other function of marketing there is a mix of faux pas and best practices that marketers should be aware of before jumping headlong into the social media mix.

Faux Pas

It always seems easier to list the “don’ts” associated with bad social media marketing tactics, partly because I’ve witnessed and had a hand in performing some of these faux pas. Thankfully there’s always a way to fix mistakes and I’ve used the ones I’ve made to improve my use and understanding of social media. I’ve identified five common faux pas you can see on social media every day. Identifying them will allow you to establish credibility and have more effective interaction with your audience. Continue reading

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What observations can you make about Organic Marketing?

Puppy Predictor 2015 Kentucky Derby Organic Marketing

Organic Marketing

As a marketing/advertising enthusiast, I’m always on the lookout for my next possible blog post. This weeks’ idea came to me quite by accident. I’m an avid thoroughbred horse racing fan and last week as I was trolling the internet for Kentucky Derby news I stumbled across Jimmy Fallon’s 2015 puppy predictor. Who doesn’t love watching 16 adorable puppies wearing racing numbers, madly scrambling for the kibble? Within minutes of sharing the video on my Facebook and Twitter account I noticed more than ten additional shares of the same video by friends that share a love of horses racing. That’s when I started thinking about organic marketing.

Not USDA Approved

There are two things you need to know about organic marketing right off the bat. First, we’re not talking about the USDA approved organics. Second, organic marketing is actually a marketing strategy rather than a singular component of marketing.

Strategy

I was very tempted to start typing “the six main elements of organic marketing” as my next line, but that just felt contrived…and let’s be honest, boring. Instead this post will be more like a series of observations I’ve made about organic marketing in the last couple weeks. Continue reading