7 Great Social Media Accounts for Marketing

7 Great Social Media Tips

Social Media Tips

One of the main stays of good marketing is the ability to evolve with the times. Recognizing trends early and capitalizing on them can be crucial to success. The best place to keep track of new and upcoming trends is through social media.

There are tons of social media platforms available for use, with more being created every year. Whether or not the new ones have the stamina and charisma to last remains to be seen, but social media isn’t going away any time soon. According to the Pew Research Center 74% of adults on the internet use social media and that number continues to grow.

Some Better than Others

Every marketing campaign shares certain similarities in their use of social media – content sharing, customer interaction, uniform brand image and tone across all accounts – but some social media platforms can be better than others when it comes to building brand awareness. Continue reading

5 Rules for Creating Great Visual Content

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Visual Content

What is the first thing that usually captures your attention when you browse through your various social media feeds? Odds are you probably pause to like, favorite or re-pin a post because there was something visually appealing to you.

Visual content on social media has seen explosive growth in the last few years. Everything from videos, to pictures, graphics and gifs receive far more engagement than other forms of content, such as text or audio. Twitter is a great example: Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. In order to remain relevant, brands, marketers and advertisers must utilize visual content.

Creating Better Graphics

Now that brands have realized visual content is essential to building brand awareness and loyalty the game has changed significantly. No longer can you get by with just adding a graphic because everyone else does the same thing. Your graphics need to be bigger and better than ever. Not literally bigger of course but figuratively, in the sense that great graphics have far more potential than mediocre ones. Continue reading